How to write great copy : learn the unwritten rules of copywriting

• Main Author: Gettins, Dominic (Author)
• Format: Book
• Language: English
• Published: London ; Philadelphia : Kogan Page, 2006
• Edition: 2nd ed.
• Subjects: reklamní texty; advertising copy; příručky; handbooks, manuals, etc
• ISBN: 0749446633 978-0-7494-4663-5
• Physical Description: xvi, 192 s. : il. ; 24 cm