Marketing in the moment : the practical guide to using Web 3.0 marketing to reach your customers first

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Bibliographic Details
Main Author Tasner, Michael, 1984- (Author)
Format Book
LanguageEnglish
Published Upper Saddle River, N.J. : FT Press, c2010
Edition1st ed.
Subjects
internetový marketing
WWW technologie
Web 3.0
Internet marketing
web technology
ISBN9780137081097 0-13-708109-X
Physical Descriptionxxvii, 224 s. ; 22 cm

Cover

Table of Contents:
  • The mindset shift: from Web 2.0 to Web 3.0
  • Are you ready for Web 3.0 marketing?
  • Content marketing: understanding and capitalizing on the drastic shift taking
  • Place
  • Mobile marketing: tapping into billions of cell-phone users
  • Virtual reality worlds: the hows and whys to this unique marketing universe
  • Video marketing: taking video to the next level
  • Web applications: how to effectively use apps in your marketing
  • Open-source code: how to find and use others?: hard work for maximum impact
  • Collaboration: connecting and sharing data at lightning-speed paces
  • Web 3.0 companies
  • Your action plan: putting it all together and taking action
  • Conclusion: the art of giving back

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