Marketing in the moment : the practical guide to using Web 3.0 marketing to reach your customers first

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Bibliographic Details
Main Author: Tasner, Michael, 1984- (Author)
Format: Book
Language: English
Published: Upper Saddle River, N.J. : FT Press, c2010
Edition: 1st ed.
Subjects:
internetový marketing
WWW technologie
Web 3.0
Internet marketing
web technology
ISBN: 9780137081097 0-13-708109-X
Physical Description: xxvii, 224 s. ; 22 cm

Cover

Table of contents

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245 1 0 |a Marketing in the moment :  |b the practical guide to using Web 3.0 marketing to reach your customers first /  |c Michael Tasner 
250 |a 1st ed. 
260 |a Upper Saddle River, N.J. :  |b FT Press,  |c c2010 
300 |a xxvii, 224 s. ;  |c 22 cm 
500 |a Obsahuje rejstříky 
505 0 |a The mindset shift: from Web 2.0 to Web 3.0 -- Are you ready for Web 3.0 marketing? -- Content marketing: understanding and capitalizing on the drastic shift taking -- Place -- Mobile marketing: tapping into billions of cell-phone users -- Virtual reality worlds: the hows and whys to this unique marketing universe -- Video marketing: taking video to the next level -- Web applications: how to effectively use apps in your marketing -- Open-source code: how to find and use others?: hard work for maximum impact -- Collaboration: connecting and sharing data at lightning-speed paces -- Web 3.0 companies -- Your action plan: putting it all together and taking action -- Conclusion: the art of giving back 
650 0 7 |a internetový marketing  |7 ph137251  |2 czenas 
650 0 7 |a WWW technologie  |7 ph307638  |2 czenas 
650 0 7 |a Web 3.0  |7 ph634662  |2 czenas 
650 0 9 |a Internet marketing  |2 eczenas 
650 0 9 |a web technology  |2 eczenas 
650 0 9 |a Web 3.0  |2 eczenas 
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