rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advertising creative
    sub title: strategy, copy + design
  name:
    name part: Altstiel, Tom
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Grow, Jean
    role:
      role term: aut
  type of resource: text
  genre: bibliography
  genre: příručky
  genre: handbooks, manuals, etc
  origin info:
    place:
      place term: xxu
    place:
      place term: London
    publisher: SAGE
    date issued: 2010
    edition: 2nd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xx, 347 s. : il. ; 28 cm
  table of contents: Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide
  note: Tom Altstiel, Jean Grow
  note: Obsahuje bibliografické odkazy a rejstřík
  subject:
    topic: reklama a propagace
  subject:
    topic: reklamní strategie
  subject:
    topic: advertising
  subject:
    topic: advertising strategy
  classification: 659.1
  classification: 659.113
  classification: (035)
  identifier: 9781412974912
  record info:
    record content source: StDuBDS
    record creation date: 090430
    record change date: 20240829143813.0
    record identifier: 59081
    language of cataloging:
      language term: eng