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20240829143813.0 |
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090430s2010 xxua b 001 0 eng |
| 020 |
|
|
|a 9781412974912
|q (brož.) :
|
| 040 |
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|a StDuBDS
|b eng
|c StDuBDS
|d Uk
|d ZLD002
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7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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| 080 |
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|a 659.1
|2 MRF
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| 080 |
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|
|a 659.113
|2 MRF
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| 080 |
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|a (035)
|2 MRF
|
| 100 |
1 |
|
|a Altstiel, Tom
|7 utb2011623979
|4 aut
|
| 245 |
1 |
0 |
|a Advertising creative :
|b strategy, copy + design /
|c Tom Altstiel, Jean Grow
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
|
|
|a London :
|b SAGE,
|c 2010
|
| 300 |
|
|
|a xx, 347 s. :
|b il. ;
|c 28 cm
|
| 504 |
|
|
|a Obsahuje bibliografické odkazy a rejstřík
|
| 505 |
0 |
|
|a Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
7 |
|a reklamní strategie
|7 ph229515
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a advertising strategy
|2 eczenas
|
| 655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
|
| 655 |
|
9 |
|a handbooks, manuals, etc
|2 eczenas
|
| 700 |
1 |
|
|a Grow, Jean
|7 utb2011623981
|4 aut
|
| 910 |
|
|
|a ZLD002
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