Advertising creative : strategy, copy + design

• Main Authors: Altstiel, Tom (Author), Grow, Jean (Author)
• Format: Book
• Language: English
• Published: London : SAGE, 2010
• Edition: 2nd ed.
• Subjects: reklama a propagace; reklamní strategie; advertising; advertising strategy; příručky; handbooks, manuals, etc
• ISBN: 9781412974912
• Physical Description: xx, 347 s. : il. ; 28 cm