Advertising creative : strategy, copy + design

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Bibliographic Details
Main Authors Altstiel, Tom (Author), Grow, Jean (Author)
Format Book
LanguageEnglish
Published London : SAGE, 2010
Edition2nd ed.
Subjects
reklama a propagace
reklamní strategie
advertising
advertising strategy
příručky
handbooks, manuals, etc
ISBN9781412974912
Physical Descriptionxx, 347 s. : il. ; 28 cm

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Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:9781412974912
Physical Description:xx, 347 s. : il. ; 28 cm

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