Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers
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| Main Authors | , |
|---|---|
| Format | Book |
| Language | English |
| Published |
New York ; London :
McGraw-Hill,
c2004
|
| Subjects | |
| Online Access | Biografické informace Vydavatelská anotace Obsah |
| ISBN | 0071427317 978-0-07-142731-9 |
| Physical Description | xi, 244 s. ; 23 cm |
Cover
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| 100 | 1 | |a Michaelson, Gerald A., |d 1929- |7 utb2011622595 |4 aut | |
| 245 | 1 | 0 | |a Sun Tzu strategies for marketing : |b 12 essential principles for winning the war for customers / |c Gerald A. Michaelson with Steven W. Michaelson. |
| 246 | 3 | 0 | |a Strategies for marketing |
| 260 | |a New York ; |a London : |b McGraw-Hill, |c c2004 | ||
| 300 | |a xi, 244 s. ; |c 23 cm | ||
| 500 | |a Obsahuje rejstřík | ||
| 600 | 0 | 7 | |a Sunzi, |d 544 př. Kr.-496 př. Kr. |7 jn19990210591 |2 czenas |
| 650 | 0 | 7 | |a strategický marketing |7 ph116292 |2 czenas |
| 650 | 0 | 7 | |a řízení vztahů se zákazníky |7 ph118187 |2 czenas |
| 650 | 0 | 9 | |a strategic marketing |2 eczenas |
| 650 | 0 | 9 | |a customer relationship management |2 eczenas |
| 655 | 7 | |a příručky |7 fd133209 |2 czenas | |
| 655 | 9 | |a handbooks, manuals, etc |2 eczenas | |
| 700 | 1 | |a Michaelson, Steven |7 utb2011622611 |4 aut | |
| 856 | 4 | 2 | |3 Biografické informace |u http://www.loc.gov/catdir/bios/mh042/2003018815.html |
| 856 | 4 | 2 | |3 Vydavatelská anotace |u http://www.loc.gov/catdir/description/mh041/2003018815.html |
| 856 | 4 | 1 | |3 Obsah |u http://www.loc.gov/catdir/toc/ecip048/2003018815.html |
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