Marketing management

• Main Authors: Kotler, Philip, 1931- (Author), Keller, Kevin Lane, 1956- (Author)
• Format: Book
• Language: English
• Published: Upper Saddle River : Pearson Prentice Hall, 2009
• Edition: 13th ed.
• Subjects: marketingový management; marketing management; učebnice vysokých škol; příručky; textbooks (higher); handbooks, manuals, etc
• ISBN: 9780136009986 0-13-600998-0
• Physical Description: 662, 124 s. : il. ; 29 cm