Buy this book : studies in advertising and consumption

• Other Authors: Nava, Mica, 1939- (Editor)
• Format: Book
• Language: English
• Published: London ; New York : Routledge, 1997
• Subjects: reklama a propagace > sociální aspekty; psychologie reklamy; spotřebitelské chování; sociologie spotřeby; advertising > social aspects; psychology of advertising; consumer behavior; sociology of consumption; sborníky konferencí; proceedings of conferences
• ISBN: 041514132X
• Physical Description: xii, 355 s. : il. ; 24 cm
• Item Description: Obsahuje příspěvky z konference Changes in advertising and consumption since the 1950s' konané na University of East London v roce 1994