rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advertising
    sub title: a very short introduction
  name:
    name part: Fletcher, Winston
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: příručky
  genre: handbooks, manuals, etc
  origin info:
    place:
      place term: xxu
    place:
      place term: Oxford
    place:
      place term: New York
    publisher: Oxford University Press
    date issued: 2010
    edition: 1. publ.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: 140 s. : il. ; 18 cm
  target audience: adult
  note: Winston Fletcher
  note: Obsahuje bibliografii a rejstřík
  subject:
    topic: reklama a propagace
  subject:
    topic: reklamní strategie
  subject:
    topic: advertising
  subject:
    topic: advertising strategy
  classification: 659.1
  classification: 659.113
  classification: (035)
  related item:
    title info:
      title: Very short introductions
  identifier: 9780199568925
  identifier: 0-19-956892-8
  record info:
    record content source: UKM
    record creation date: 100722
    record change date: 20240829143749.0
    record identifier: 58985