Advertising : a very short introduction

• Main Author: Fletcher, Winston (Author)
• Format: Book
• Language: English
• Published: Oxford ; New York : Oxford University Press, 2010
• Edition: 1. publ.
• Series: Very short introductions
• Subjects: reklama a propagace; reklamní strategie; advertising; advertising strategy; příručky; handbooks, manuals, etc
• ISBN: 9780199568925; 0-19-956892-8
• Physical Description: 140 s. : il. ; 18 cm