When the headline is you : an insider's guide to handling the media

"A former journalist's tips and guidance on how to deal with traditional online media Former award-winning journalist Jeff Ansell provides a how-to guide for executives and other professionals whose high-visibility requires frequent interviews with the media. Drawn from his workshops at Ha...

Full description

Saved in:
Bibliographic Details
Main Authors: Ansell, Jeff, 1955- (Author), Leeson, Jeffrey, 1969- (Author)
Format: Book
Language: English
Published: San Francisco : Jossey-Bass, 2010
Subjects:
mediální komunikace
masová komunikace
masmédia
rozhovor
public relations
communication in mass media
mass communication
mass media
interview
průvodce
guidebooks
ISBN: 9780470543948
Physical Description: xiv, 229 s. ; 24 cm

Cover

Table of contents

LEADER 02941cam a2200481 a 4500
001 58886
003 CZ ZlUTB
005 20190826002900.0
007 ta
008 100615s2010 xxu 001 0 eng
020 |a 9780470543948  |q (váz.) 
040 |a DLC  |c DLC  |d ZLD002 
072 7 |a 316.4/.7  |x Sociální interakce. Sociální komunikace  |2 Konspekt  |9 18 
080 |a 316.772.4  |2 MRF 
080 |a 316.774  |2 MRF 
080 |a 070:303.62  |2 MRF 
080 |a 659.4  |2 MRF 
080 |a (036)  |2 MRF 
100 1 |a Ansell, Jeff,  |d 1955-  |7 utb2011621873  |4 aut 
245 1 0 |a When the headline is you :  |b an insider's guide to handling the media /  |c Jeff Ansell with Jeffrey Leeson 
260 |a San Francisco :  |b Jossey-Bass,  |c 2010 
300 |a xiv, 229 s. ;  |c 24 cm 
520 |a "A former journalist's tips and guidance on how to deal with traditional online media Former award-winning journalist Jeff Ansell provides a how-to guide for executives and other professionals whose high-visibility requires frequent interviews with the media. Drawn from his workshops at Harvard Business School and MIT-Harvard's Public Disputes Program, the author provides tested techniques, tools, and insights for how to respond to all types of media in tough situations. The book also reveals the lessons learned and the pitfalls to avoid by referencing actual news stories from around the world, and provides exercises for readers who wish to sharpen their media-handling skills. Offers guidance for creating meaningful media messages. Shows how to best answer questions on issues where concern is high and trust is low. Written by Jeff Ansell an award-winning journalist and Fortune 500 consultant. Filled with role-playing exercises followed by advice and tips on how to respond successfully. This book provides an essential and real-world resource for navigating the white waters of media relations."-- Anotace od vydavatele 
504 |a Obsahuje bibliografické odkazy a rejstřík 
650 0 7 |a mediální komunikace  |7 ph122737  |2 czenas 
650 0 7 |a masová komunikace  |7 ph115235  |2 czenas 
650 0 7 |a masmédia  |7 ph115233  |2 czenas 
650 0 7 |a rozhovor  |7 ph218071  |2 czenas 
650 0 7 |a public relations  |7 ph115957  |2 czenas 
650 0 9 |a communication in mass media  |2 eczenas 
650 0 9 |a mass communication  |2 eczenas 
650 0 9 |a mass media  |2 eczenas 
650 0 9 |a interview  |2 eczenas 
650 0 9 |a public relations  |2 eczenas 
655 7 |a průvodce  |7 fd133154  |2 czenas 
655 9 |a guidebooks  |2 eczenas 
700 1 |a Leeson, Jeffrey,  |d 1969-  |7 utb2011621886  |4 aut 
856 4 2 |3 Obálka  |u http://catalogimages.wiley.com/images/db/jimages/9780470543948.jpg 
910 |a ZLD002 
992 |a BK  |b SK  |d 1 
993 |a 201102  |b 18 
999 |c 58886  |d 58886 
952 |0 0  |1 0  |4 0  |6 3166ANSELLJ  |7 0  |8 BOOK  |9 108001  |a UTBZL  |b UTBZL  |c 005  |d 2011-02-03  |l 1  |o 316.6/ANSELL,J.  |p 420010136450  |r 2021-05-18  |v 688.00  |w 2019-08-26  |x N:nákup; Převod FaME: Petra Benyahya, 13.5.2021  |y 01 

Similar Items