Description: Problems in marketing :

Problems in marketing : applying key concepts and techniques

Saved in:

Bibliographic Details
Main Authors:	Moutinho, Luiz, 1949- (Author), Chien, Charles S. (Author)
Format:	Book
Language:	English
Published:	Los Angeles : Sage Publications, 2008
Edition:	2nd ed.
Subjects:	marketing marketingový management řešení problémů marketing management problem solving monografie monographs
ISBN:	9780761971788
Physical Description:	xiii, 322 s. : il. ; 24 cm

Description
Bibliography:	Obsahuje bibliografické odkazy a rejstřík
ISBN:	9780761971788