Description: Strategic marketing for health care organizations :

Strategic marketing for health care organizations : building a customer-driven health system

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Bibliographic Details
Main Authors:	Kotler, Philip, 1931- (Author), Shalowitz, Joel, 1953- (Author), Stevens, Robert J. 1955- (Author)
Format:	Book
Language:	English
Published:	San Francisco : Jossey-Bass, c2008
Edition:	1st ed.
Subjects:	zdravotnictví > Spojené státy americké lékařská péče > Spojené státy americké marketing health care > United States medical care > United States
ISBN:	9780787984960
Physical Description:	xx, 556 s. : il. ; 25 cm

Description
Bibliography:	Obsahuje bibliografické odkazy a rejstřík
ISBN:	9780787984960