Marketing communications : interactivity, communities and content

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Bibliographic Details
Main Author Fill, Chris, 1953- (Author)
Format Book
LanguageEnglish
Published Harlow : Prentice Hall : Financial Times, 2009
Edition5th ed.
Subjects
marketingová komunikace
communication in marketing
příručky
handbooks, manuals, etc
ISBN9780273717225
Physical Descriptionxxi, 958 s. : il. ; 27 cm

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Item Description:Terminologický slovník
Bibliography:Obsahuje bibliografii a rejstřík
ISBN:9780273717225
Physical Description:xxi, 958 s. : il. ; 27 cm

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