Marketing communications : interactivity, communities and content

• Main Author: Fill, Chris, 1953- (Author)
• Format: Book
• Language: English
• Published: Harlow : Prentice Hall : Financial Times, 2009
• Edition: 5th ed.
• Subjects: marketingová komunikace; communication in marketing; příručky; handbooks, manuals, etc
• ISBN: 9780273717225
• Physical Description: xxi, 958 s. : il. ; 27 cm
• Item Description: Terminologický slovník