rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: brand innovation manifesto
    sub title: how to build brands, redefine markets and defy conventions
  name:
    name part: Grant, John
    name part: 1964-
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: bibliography
  genre: monografie
  genre: monographs
  origin info:
    place:
      place term: xxk
    place:
      place term: Chichester
    publisher: John Wiley & Sons, Ltd
    date issued: 2006
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xvii, 310 s. : il. ; 24 cm
  note: John Grant
  note: Obsahuje bibliografické odkazy a rejstřík
  subject:
    topic: obchodní značky
    topic: sociální aspekty
  subject:
    topic: obchodní značky
    topic: psychologické aspekty
  subject:
    topic: obchodní značky
  subject:
    topic: spotřebitelské chování
  subject:
    topic: brand name products
    topic: social aspects
  subject:
    topic: brand name products
    topic: psychological aspects
  subject:
    topic: brand name products
  subject:
    topic: consumer behavior
  classification: 658.626
  classification: 304
  classification: 159.9
  classification: 366.1
  classification: (048.8)
  identifier: 9780470027516
  identifier: 978-0-470-02751-6
  identifier: 0-470-02751-7
  record info:
    record content source: Uk
    record creation date: 060630
    record change date: 20240829143708.0
    record identifier: 58789
    language of cataloging:
      language term: eng