Health care marketing : tools and techniques

• Main Author: Fortenberry, John L., 1969- (Author)
• Format: Book
• Language: English
• Published: Sudbury, Mass. : Jones and Bartlett Publishers, c2010
• Edition: 3rd ed.
• Subjects: zdravotnictví; marketing; zdravotnický management; health service; health service management; monografie; monographs
• ISBN: 9780763763275
• Physical Description: xxiii, 311 s. : il. ; 24 cm
• Item Description: Revidované vydání publikace: Marketing tools for healthcare executives / John L. Fortenberry, Jr., 2nd ed., c2005