Basic marketing : a marketing strategy planning approach

• Main Authors: Perreault, William D. (Author), Cannon, Joseph P. (Author), McCarthy, E. Jerome 1928- (Author)
• Format: Book
• Language: English
• Published: New York : McGraw-Hill Irwin, 2010
• Edition: 18th ed.
• Subjects: marketing; monografie; monographs
• ISBN: 9780073529950 0-07-352995-8
• Physical Description: 1 sv. (různé stránkování) : il. ; 29 cm