Description: Marketing

Marketing

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Bibliographic Details
Main Authors:	Baines, Paul, 1973- (Author), Fill, Chris, 1953- (Author), Page, Kelly, 1974- (Author)
Format:	Book
Language:	English
Published:	Oxford : Oxford University Press, 2011
Edition:	2nd ed.
Subjects:	marketing marketingový management marketing management učebnice textbooks
ISBN:	9780199579617
Physical Description:	xxxiii, 756 s. : il. ; 27 cm

Description
Item Description:	Obsahuje slovníček pojmů
Bibliography:	Obsahuje bibliografické odkazy a rejstřík
ISBN:	9780199579617