E-business and e-commerce management : strategy, implementation and practice

• Main Author: Chaffey, Dave, 1963- (Author)
• Format: Book
• Language: English
• Published: Harlow, England ; New York : FT Prentice Hall, 2009
• Edition: 4th ed.
• Subjects: elektronické podnikání; elektronický obchod; informační management; informační technologie; electronic business; electronic commerce; information management; information technology; příručky; handbooks, manuals, etc
• ISBN: 9780273719601
• Physical Description: xxxii, 764 s. : barev. il. ; 27 cm