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|a Marketingová komunikace a moderní trendy v marketingu /
|c Marie Hesková, Peter Štarchoň
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| 250 |
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|a 1. vyd.
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| 260 |
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|a Praha :
|b Oeconomica,
|c 2009
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| 300 |
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|a Anglicko-český terminologický slovník
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