rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: How to use advertising to build strong brands
  name:
    name part: Jones, John Philip
    name part: 1930-
    role:
      role term: edt
  type of resource: text
  genre: příručky
  genre: kolektivní monografie
  genre: handbooks, manuals, etc
  genre: collective monographs
  origin info:
    place:
      place term: xxk
    place:
      place term: Thousand Oaks
    place:
      place term: London
    publisher: SAGE
    date issued: c1999
    date issued: 1999
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: 394 s. : il., portréty ; 24 cm
  note: edited by John Philip Jones
  note: Obsahuje bibliografické odkazy a rejstřík
  subject:
    topic: obchodní značky
  subject:
    topic: reklama a propagace
  subject:
    topic: brand name products
  subject:
    topic: advertising
  classification: 658.626
  classification: 659.1
  classification: (035)
  classification: (048.8:082)
  identifier: 0761912436
  record info:
    record content source: DLC
    record creation date: 990920
    record change date: 20240829143603.0
    record identifier: 58478