|
|
|
|
LEADER |
01367cam a2200361 a 4500 |
001 |
58478 |
003 |
CZ ZlUTB |
005 |
20240829143603.0 |
008 |
990920s1999 xxkac 001 0 eng |
020 |
|
|
|a 0761912436
|q (brož.)
|
040 |
|
|
|a DLC
|c DLC
|d Uk
|d ZLD002
|
072 |
|
7 |
|a 658
|x Řízení a správa podniku
|2 Konspekt
|9 4
|
080 |
|
|
|a 658.626
|2 MRF
|
080 |
|
|
|a 659.1
|2 MRF
|
080 |
|
|
|a (035)
|2 MRF
|
080 |
|
|
|a (048.8:082)
|2 MRF
|
245 |
0 |
0 |
|a How to use advertising to build strong brands /
|c edited by John Philip Jones
|
260 |
|
|
|a Thousand Oaks ;
|a London :
|b SAGE,
|c c1999
|
300 |
|
|
|a 394 s. :
|b il., portréty ;
|c 24 cm
|
504 |
|
|
|a Obsahuje bibliografické odkazy a rejstřík
|
650 |
0 |
7 |
|a obchodní značky
|7 ph166532
|2 czenas
|
650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
650 |
0 |
9 |
|a brand name products
|2 eczenas
|
650 |
0 |
9 |
|a advertising
|2 eczenas
|
655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
|
655 |
|
7 |
|a kolektivní monografie
|7 fd501537
|2 czenas
|
655 |
|
9 |
|a handbooks, manuals, etc
|2 eczenas
|
655 |
|
9 |
|a collective monographs
|2 eczenas
|
700 |
1 |
|
|a Jones, John Philip,
|d 1930-
|7 utb2010617135
|4 edt
|
910 |
|
|
|a ZLD002
|
992 |
|
|
|a BK
|b SK
|d 1
|
999 |
|
|
|c 58478
|d 58478
|
952 |
|
|
|0 0
|1 0
|4 0
|6 658JONESJP
|7 0
|8 BOOK
|9 107343
|a UTBZL
|b UTBZL
|c 010
|d 2011-01-05
|l 1
|m 1
|o 658/JONES,J.P.
|p 420010135660
|q 2025-12-22
|r 2019-08-26
|v 1777.00
|w 2019-08-26
|x N:nákup;
|y 08
|