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101129s2010 xr a e f 001 0 cze d |
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|a 659
|x Reklama. Public relations. Média
|2 Konspekt
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|a Vysekalová, Jitka,
|d 1941-
|7 jk01151219
|4 aut
|
| 245 |
1 |
0 |
|a Reklama :
|b jak dělat reklamu /
|c Jitka Vysekalová, Jiří Mikeš
|
| 246 |
3 |
0 |
|a Jak dělat reklamu
|
| 246 |
1 |
8 |
|a Reklama - jak dělat reklamu
|
| 250 |
|
|
|a 3., aktualiz. a dopl. vyd.
|
| 260 |
|
|
|a Praha :
|b Grada,
|c 2010
|
| 300 |
|
|
|a 208 s. :
|b il. ;
|c 24 cm
|
| 490 |
1 |
|
|a Marketing
|
| 504 |
|
|
|a Obsahuje bibliografii a rejstřík
|
| 546 |
|
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|a Anglické resumé
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| 650 |
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|a reklama a propagace
|7 ph116035
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| 650 |
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|a reklamní strategie
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| 650 |
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|a marketingová komunikace
|7 ph115228
|2 czenas
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| 650 |
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|a advertising
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| 650 |
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9 |
|a advertising strategy
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| 650 |
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| 700 |
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|a Mikeš, Jiří,
|d 1942-
|7 jo2002105233
|4 aut
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| 830 |
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