Mass customization doctoral thesis = Masová kustomizace

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Bibliographic Details
Main Author Matulík, Petr (Dissertant)
Other Authors Zelený, Milan, 1942- (Thesis advisor)
Format Book
LanguageEnglish
Published 2008
Subjects
strategický marketing
logistika (management)
řízení vztahů se zákazníky
strategic marketing
business logistics
customer relationship management
doktorské disertace
higher doctoral dissertations
Online AccessFull text
Physical Description147 s. : il. ; 25 cm

Cover

More Information
Item Description:Studijní obor: 6208V038 Management and economics
Bibliography:Obsahuje bibliografii
Physical Description:147 s. : il. ; 25 cm

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