Marketing research : principles and readings

• Main Author: Holmes, Parker M. (Author)
• Format: Book
• Language: English
• Published: Cincinnati : South - Western Publishing Company, 1966
• Edition: 2. ed.
• Subjects: marketingový výzkum; marketing; marketing research; učebnice vysokých škol; textbooks (higher)
• Physical Description: x, 662 s. ; 24 cm