Marketing research : principles and readings

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Bibliographic Details
Main Author Holmes, Parker M. (Author)
Format Book
LanguageEnglish
Published Cincinnati : South - Western Publishing Company, 1966
Edition2. ed.
Subjects
marketingový výzkum
marketing
marketing research
učebnice vysokých škol
textbooks (higher)
Physical Descriptionx, 662 s. ; 24 cm

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Bibliography:Obsahuje bibliografické odkazy a rejstřík
Physical Description:x, 662 s. ; 24 cm

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