International marketing : theory, practices and new trends

• Main Authors: Machková, Hana (Author), Král, Petr (Author), Lhotáková, Markéta, 1971- (Author)
• Corporate Author: Vysoká škola ekonomická v Praze
• Format: Book
• Language: English
• Published: V Praze : Oeconomica, 2010
• Edition: Ed. 1st
• Subjects: mezinárodní marketing; export marketing; studie; studies
• ISBN: 9788024516431
• Physical Description: 191 s. : il. ; 25 cm