rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Kultura a my
    sub title: vztahy na poptávkové straně trhů kulturních produktů
  name:
    name part: Bačuvčík, Radim
    name part: 1975-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Univerzita Tomáše Bati ve Zlíně
    name part: Ústav marketingových komunikací
  type of resource: text
  genre: studie
  genre: studies
  origin info:
    place:
      place term: xr
    place:
      place term: Zlín
    publisher: VeRBuM
    date issued: 2009
    edition: 1. vyd.
    issuance: monographic
  language:
    language term: cze
  physical description:
    form: print
    form: regular print
    extent: 200 s. : il.; 20 cm
  target audience: specialized
  note: Radim Bačuvčík
  note: Obsahuje bibliografii
  subject:
    topic: kultura
  subject:
    topic: kulturní průmysl
  subject:
    topic: kulturní akce
  subject:
    topic: marketing kultury
  subject:
    topic: spotřebitelské chování
    geographic: Česko
  subject:
    topic: culture
  subject:
    topic: cultural industries
  subject:
    topic: cultural activities
  subject:
    topic: marketing of culture
  subject:
    topic: consumer behavior
    geographic: Czechia
  classification: 316.7
  classification: 338.4:316.74
  classification: 394.1/.7
  classification: 316.7:658.8
  classification: 366.1
  classification: (437.3)
  classification: (048.8)
  identifier: 9788090427327
  record info:
    record content source: ZLD002
    record creation date: 100607
    record change date: 20240829143045.0
    record identifier: 56300
    language of cataloging:
      language term: cze