rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Contemporary advertising and integrated marketing communications
  title info:
    title: Contemporary advertising
  name:
    name part: Arens, William F.
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Weigold, Michael F.
    name part: 1958-
    role:
      role term: aut
  name:
    name part: Arens, Christian
    role:
      role term: aut
  type of resource: text
  genre: monografie
  genre: monographs
  origin info:
    place:
      place term: xxu
    place:
      place term: New York
    publisher: McGraw-Hill/Irwin
    date issued: 2011
    edition: 13th ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xl, 774 s. : il. ; 28 cm
  target audience: specialized
  note: William F. Arens, Michael F. Weigold, Christian Arens
  note: Obsahuje bibliografické odkazy a rejstřík
  subject:
    topic: reklama a propagace
  subject:
    topic: marketingová komunikace
  subject:
    topic: advertising
  subject:
    topic: communication in marketing
  classification: 659.1
  classification: 658.8:316.77
  classification: (048.8)
  identifier: 0-07-122060-7
  identifier: 9780071220606
  record info:
    record content source: ZLD002
    record creation date: 100607
    record change date: 20240829143044.0
    record identifier: 56296
    language of cataloging:
      language term: cze