|
|
|
|
| LEADER |
00000nam a2200000 a 4500 |
| 001 |
56253 |
| 003 |
CZ-ZlUTB |
| 005 |
20240829143040.0 |
| 007 |
ta |
| 008 |
100601s2010 xr ao f 000 0 slo d |
| 020 |
|
|
|a 9788090427334
|q (váz.)
|
| 040 |
|
|
|a ZLD002
|b cze
|
| 072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 072 |
|
7 |
|a 37.016
|x Učební osnovy. Vyučovací předměty. Učebnice
|2 Konspekt
|9 22
|
| 080 |
|
|
|a 659.1
|2 MRF
|
| 080 |
|
|
|a 659.1(091)
|2 MRF
|
| 080 |
|
|
|a 658.8:316.77
|2 MRF
|
| 080 |
|
|
|a (0.048)
|2 MRF
|
| 080 |
|
|
|a (075)
|2 MRF
|
| 100 |
1 |
|
|a Horňák, Pavel,
|d 1953-
|7 skuk0000604
|4 aut
|
| 245 |
1 |
0 |
|a Reklama :
|b teroreticko-historické aspekty reklamy a marketingovej komunikácie /
|c Pavel Horňák
|
| 250 |
|
|
|a Vyd. 1.
|
| 260 |
|
|
|a Zlín :
|b VeRBuM,
|c 2010
|
| 300 |
|
|
|a 318 s., 14 s. fot. příl. :
|b il. ;
|c 26 cm
|
| 500 |
|
|
|a Nad názvem : Univerzita Tomáše Bati ve Zlíně, Fakulta multimediálních komunikací
|
| 504 |
|
|
|a Obsahuje bibliografii
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
7 |
|a dějiny reklamy
|7 ph553624
|2 czenas
|
| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a history of advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
7 |
|a učebnice
|7 fd133770
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 655 |
|
9 |
|a textbooks
|2 eczenas
|
| 710 |
2 |
2 |
|a Univerzita Tomáše Bati ve Zlíně.
|b Fakulta multimediálních komunikací
|7 kn20020610008
|
| 910 |
|
|
|a ZLD002
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659HORŇÁKP
|7 0
|8 BOOK
|9 103249
|a UTBZL
|b UTBZL
|c 006
|d 2010-06-01
|l 23
|m 11
|o 659/HORŇÁK,P.
|p 420010132598
|r 2025-12-11 10:17:33
|s 2025-11-24
|v 250.00
|w 2019-08-26
|x N:nákup; | 20100831
|y 04
|
| 952 |
|
|
|0 0
|1 0
|2 udc
|4 0
|6 659HORŇÁKP
|7 0
|8 BOOK
|9 103250
|a UTBZL
|b UTBZL
|c 006
|d 2010-06-01
|l 79
|m 14
|o 659/HORŇÁK,P.
|p 420010132599
|r 2025-02-10 00:00:00
|s 2024-10-24
|v 250.00
|w 2019-08-26
|x N:nákup;
|y 04
|
| 952 |
|
|
|0 0
|1 0
|2 udc
|4 0
|6 659HORŇÁKP
|7 0
|8 BOOK
|9 103251
|a UTBZL
|b UTBZL
|c 006
|d 2010-06-01
|l 63
|m 14
|o 659/HORŇÁK,P.
|p 420010132600
|r 2024-12-10 00:00:00
|s 2024-12-04
|v 250.00
|w 2019-08-26
|x N:nákup;
|y 04
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659HORŇÁKP
|7 0
|8 BOOK
|9 103252
|a UTBZL
|b UTBZL
|c 006
|d 2010-06-01
|l 73
|m 11
|o 659/HORŇÁK,P.
|p 420010132601
|r 2025-11-18 14:25:52
|s 2025-10-20
|v 250.00
|w 2019-08-26
|x N:nákup;
|y 04
|
| 992 |
|
|
|a BK
|b SK
|d 184
|
| 999 |
|
|
|c 56253
|d 56253
|
