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Advertising by design : creating visual communications with graphic impact

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Bibliographic Details
Main Author:	Landa, Robin, 1954- (Author)
Format:	Book
Language:	English
Published:	Hoboken : J. Wiley & Sons, c2004
Subjects:	reklama a propagace reklamní strategie grafický design advertising advertising strategy graphic design příručky handbooks, manuals, etc
ISBN:	9780471428978
Physical Description:	xii, 244 s. : il. (barev.) ; 26 cm


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072		7	\|a 659 \|x Reklama. Public relations. Média \|2 Konspekt \|9 4
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100	1		\|a Landa, Robin, \|d 1954- \|7 utb2010568319 \|4 aut
245	1	0	\|a Advertising by design : \|b creating visual communications with graphic impact / \|c Robin Landa
260			\|a Hoboken : \|b J. Wiley & Sons, \|c c2004
300			\|a xii, 244 s. : \|b il. (barev.) ; \|c 26 cm
500			\|a Obsahuje rejstřík
650	0	7	\|a reklama a propagace \|7 ph116035 \|2 czenas
650	0	7	\|a reklamní strategie \|7 ph229515 \|2 czenas
650	0	7	\|a grafický design \|7 ph116550 \|2 czenas
650	0	9	\|a advertising \|2 eczenas
650	0	9	\|a advertising strategy \|2 eczenas
650	0	9	\|a graphic design \|2 eczenas
655		7	\|a příručky \|7 fd133209 \|2 czenas
655		9	\|a handbooks, manuals, etc \|2 eczenas
856	4	1	\|3 Obsah \|u http://www.loc.gov/catdir/toc/ecip0417/2004009412.html
856	4	2	\|3 Biografie \|u http://www.loc.gov/catdir/bios/wiley047/2004009412.html
856	4	2	\|3 Vydavatelská anotace \|u http://www.loc.gov/catdir/description/wiley041/2004009412.html
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