rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Kulturní aspekty české a evropské reklamy =
    sub title: Cultural aspects of Czech and European advertising
  title info:
    title: Cultural aspects of Czech and European advertising
  name:
    name part: Světlík, Jaroslav
    name part: 1949-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Univerzita Tomáše Bati ve Zlíně
    name part: Fakulta multimediálních komunikací
  type of resource: text
  genre: studie
  genre: sborníky
  genre: studies
  genre: collections of works
  origin info:
    place:
      place term: xr
    place:
      place term: Praha
    publisher: Professional Publishing
    date issued: 2008
    issuance: monographic
  language:
    language term: cze
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: 48 s. : il. ; 21 cm
  target audience: adult
  note: Jaroslav Světlík a kolektiv
  note: "Výstup druhého roku řešení grantového projektu GAČR 402/06/0509"
  note: Obsahuje bibliografie
  note: Anglická resumé
  note: Vydavatel: Univerzita Tomáše Bati ve Zlíně, Fakulta multimediálních komunikací
  subject:
    geographic code: e-xr---
    geographic code: e------
  subject:
    topic: reklama a propagace
    geographic: Česko
  subject:
    topic: reklama a propagace
    geographic: Evropa
  subject:
    topic: reklama a propagace
    topic: kulturní aspekty
  subject:
    topic: hodnotová orientace
    geographic: Česko
  subject:
    topic: advertising
    geographic: Czechia
  subject:
    topic: advertising
    geographic: Europe
  subject:
    topic: advertising
    topic: cultural aspects
  subject:
    topic: value orientation
    geographic: Czechia
  classification: 659.1
  classification: 316.72/.75
  classification: 316.752
  classification: (437.3)
  classification: (4)
  classification: (048.8)
  classification: (082)
  related item:
    title info:
      title: Malá edice
    name:
      name part: Univerzita Tomáše Bati ve Zlíně.
      name part: Fakulta multimediálních komunikací.
  identifier: 9788073186722
  record info:
    record content source: ABA001
    record creation date: 091001
    record change date: 20240829142922.0
    record identifier: 55518
    language of cataloging:
      language term: cze