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|a Kulturní aspekty české a evropské reklamy =
|b Cultural aspects of Czech and European advertising /
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|a Cultural aspects of Czech and European advertising
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|a Malá edice FMK UTB ;
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|a "Výstup druhého roku řešení grantového projektu GAČR 402/06/0509"
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|a Obsahuje bibliografie
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|a Anglická resumé
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