Marketingové komunikace a jejich nové formy = Marketing communications and their new formats

• Main Author: Pavlů, Dušan, 1948- (Author)
• Corporate Author: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
• Format: Book
• Language: Czech; English; Slovak
• Published: Praha : Professional Publishing, 2009
• Series: Malá edice FMK ; 8/2009
• Subjects: marketingová komunikace; communication in marketing; sborníky; papers
• ISBN: 9788073188306
• Physical Description: 199 s. : il., portréty ; 21 cm