Media promotion and marketing for broadcasting, cable, and the Internet - Eastman, Susan Tyler, 1939-; Ferguson, Douglas A.; Klein, Robert A., 1928- (Elsevier/Focal Press, 2006)
Rev. vyd.: Promotion and marketing for broadcasting, cable, and the web. 4th ed. c2002
Keywords: reklama a propagace; marketing; masmédia; televizní vysílání; rozhlasové vysílání; kabelová televize; advertising; mass media; television broadcasting; radio broadcasting; cable television