Strategies of international mass retailers

• Main Author: Waldman, Charles (Author)
• Format: Book
• Language: English
• Published: New York ; London : Praeger, 1978
• Series: Praeger special studies
• Subjects: maloobchod; strategický marketing; retail trade; strategic marketing
• ISBN: 0030456266
• Physical Description: xvii, 171 s. ; 25 cm