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01246cam a2200325 a 4500 |
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55403 |
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CZ ZlUTB |
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20240829142909.0 |
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040308s2001 si ac f 001 0 eng |
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|a 0130908282
|q (brož.)
|
040 |
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|a Uk
|c Uk
|d ZLD002
|
072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
080 |
|
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|a 659.1:654.198
|2 MRF
|
080 |
|
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|a 658.626
|2 MRF
|
080 |
|
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|a (035)
|2 MRF
|
100 |
1 |
|
|a Aitchison, Jim,
|d 1947-
|7 utb2010564350
|4 aut
|
245 |
1 |
0 |
|a Cutting edge commercials :
|b how to create the world's best TV ads for brands in the 21st century /
|c Jim Aitchison
|
260 |
|
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|a Singapore ;
|a London :
|b Prentice Hall,
|c 2001
|
300 |
|
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|a ix, 469 s. :
|b il. ;
|c 23 cm
|
500 |
|
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|a Obsahuje rejstřík
|
650 |
0 |
7 |
|a televizní reklama
|7 ph126515
|2 czenas
|
650 |
0 |
7 |
|a obchodní značky
|7 ph166532
|2 czenas
|
650 |
0 |
9 |
|a television advertising
|2 eczenas
|
650 |
0 |
9 |
|a brand name products
|2 eczenas
|
655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
|
655 |
|
9 |
|a handbooks, manuals, etc
|2 eczenas
|
910 |
|
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|a ZLD002
|
992 |
|
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|a BK
|b SK
|
999 |
|
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|c 55403
|d 55403
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952 |
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|1 0
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|6 659AITCHISONJ
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|8 BOOK
|9 101242
|a UTBZL
|b UTBZL
|c 005
|d 2010-03-23
|o 659/AITCHISON,J.
|p 420010124241
|r 2019-08-26
|v 945.00
|w 2019-08-26
|x N:nákup;
|x 20100831
|y 01
|