Cutting edge commercials : how to create the world's best TV ads for brands in the 21st century

• Main Author: Aitchison, Jim, 1947- (Author)
• Format: Book
• Language: English
• Published: Singapore ; London : Prentice Hall, 2001
• Subjects: televizní reklama; obchodní značky; television advertising; brand name products; příručky; handbooks, manuals, etc
• ISBN: 0130908282
• Physical Description: ix, 469 s. : il. ; 23 cm
• Item Description: Obsahuje rejstřík