rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Trendy rozvoje vztahů firmy a zákazníka na průmyslových trzích v prostředí nového marketingu
    sub title: disertační práce = The trends of development of the relationship between the company and the customer on the industrial markets in the field of the new marketing
  title info:
    title: Trends of development of the relationship between the company and the customer on the industrial markets in the field of the new marketing
  name:
    name part: Voloch, Jaroslav
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Glogar, Alois
    name part: 1932-
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně
    name part: Fakulta managementu a ekonomiky
    role:
      role term: dgg
  type of resource: text
  genre: theses
  genre: doktorské disertace
  genre: higher doctoral dissertations
  origin info:
    place:
      place term: xr
    date issued: 2009
    issuance: monographic
  language:
    language term: cze
  language:
    language term: eng
  physical description:
    form: print
    form: rukopis
    form: regular print
    extent: 166 s. : il. ; 25 cm
  target audience: specialized
  note: Jaroslav Voloch, školitel Alois Gregar
  note: Studijní obor: 6208V038 Management a ekonomika
  note: Disertace (PhD.)--Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky, 2009
  note: Obsahuje bibliografii
  note: Anglické resumé
  subject:
    topic: marketing
  subject:
    topic: průmyslový marketing
  subject:
    topic: řízení vztahů se zákazníky
  subject:
    topic: marketing
  subject:
    topic: factory management
  subject:
    topic: customer relationship management
  classification: 339.138
  classification: 658.849.2
  classification: 005.346
  classification: (043.3)378.245
  record info:
    record content source: ZLD002
    record creation date: 100305
    record change date: 20240830155109.0
    record identifier: 55234
    language of cataloging:
      language term: cze