|
|
|
|
| LEADER |
00000ntm a22000004a 4500 |
| 001 |
55234 |
| 003 |
CZ-ZlUTB |
| 005 |
20240830155109.0 |
| 007 |
ta |
| 008 |
100305s2009 xr f m 000 0 cze d |
| 040 |
|
|
|a ZLD002
|b cze
|
| 041 |
0 |
|
|a cze
|b eng
|
| 072 |
|
7 |
|a 339
|x Obchod
|2 Konspekt
|9 4
|
| 080 |
|
|
|a 339.138
|2 MRF
|
| 080 |
|
|
|a 658.849.2
|2 MRF
|
| 080 |
|
|
|a 005.346
|2 MRF
|
| 080 |
|
|
|a (043.3)378.245
|2 MRF
|
| 100 |
1 |
|
|a Voloch, Jaroslav
|4 dis
|
| 245 |
1 |
0 |
|a Trendy rozvoje vztahů firmy a zákazníka na průmyslových trzích v prostředí nového marketingu
|h [rukopis] :
|b disertační práce = The trends of development of the relationship between the company and the customer on the industrial markets in the field of the new marketing /
|c Jaroslav Voloch, školitel Alois Gregar
|
| 246 |
3 |
1 |
|a Trends of development of the relationship between the company and the customer on the industrial markets in the field of the new marketing
|
| 260 |
|
|
|c 2009
|
| 300 |
|
|
|a 166 s. :
|b il. ;
|c 25 cm
|
| 500 |
|
|
|a Studijní obor: 6208V038 Management a ekonomika
|
| 502 |
|
|
|a Disertace (PhD.)--Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky, 2009
|
| 504 |
|
|
|a Obsahuje bibliografii
|
| 546 |
|
|
|a Anglické resumé
|
| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
|
| 650 |
0 |
7 |
|a průmyslový marketing
|7 ph381212
|2 czenas
|
| 650 |
0 |
7 |
|a řízení vztahů se zákazníky
|7 ph118187
|2 czenas
|
| 650 |
0 |
9 |
|a marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a factory management
|2 eczenas
|
| 650 |
0 |
9 |
|a customer relationship management
|2 eczenas
|
| 655 |
|
7 |
|a doktorské disertace
|7 fd186751
|2 czenas
|
| 655 |
|
9 |
|a higher doctoral dissertations
|2 eczenas
|
| 700 |
1 |
|
|a Glogar, Alois,
|d 1932-
|7 xx0005403
|4 ths
|
| 710 |
2 |
|
|a Univerzita Tomáše Bati ve Zlíně.
|b Fakulta managementu a ekonomiky
|7 kn20010709196
|4 dgg
|
| 910 |
|
|
|a ZLD002
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 KVOLOCHJ
|7 0
|8 MANUS
|9 101046
|a UTBZL
|b UTBZL
|c 001
|d 2010-03-05
|l 0
|o K/VOLOCH,J.
|p 420010130478
|r 2019-08-26 00:00:00
|w 2019-08-26
|x N: povinný výtisk
|y 12
|
| 992 |
|
|
|a BK
|c vs
|
| 999 |
|
|
|c 55234
|d 55234
|
| 993 |
|
|
|x NEPOSILAT
|y VSKP
|
