The marketing of sport

• Other Authors: Beech, John G., 1947- (Editor), Chadwick, Simon, 1964- (Editor)
• Format: Book
• Language: English
• Published: Harlow : Prentice Hall/Financial Times, 2007
• Subjects: sportovní management; sport; marketing; sports management; sports
• ISBN: 9780273688266; 0-273-68826-X
• Physical Description: xxxv, 555 s. : il. ; 25 cm