rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: International marketing
  name:
    name part: Cateora, Philip R.
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  origin info:
    place:
      place term: xxu
    place:
      place term: Boston
    publisher: McGraw-Hill/Irwin
    date issued: c2009
    date issued: 2009
    edition: 14th ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxxi, 711 s. : il., mapy ; 29 cm
  note: Philip R. Cateora, Mary C. Gilly, John L. Graham
  note: Obsahuje bibliografické odkazy a rejstřík
  subject:
    topic: mezinárodní marketing
  subject:
    topic: strategický marketing
  subject:
    topic: trhy
  subject:
    topic: mezinárodní obchod
  subject:
    topic: export marketing
  subject:
    topic: strategic marketing
  subject:
    topic: markets
  subject:
    topic: international trade
  classification: 658.8:339.564
  classification: 658.8:005.21
  classification: 339.13
  classification: 339.5
  identifier: 0-07-128838-4
  identifier: 9780071288385
  record info:
    record content source: ZLD002
    record creation date: 080208
    record change date: 20240829142821.0
    record identifier: 54794
    language of cataloging:
      language term: cze