Description: International marketing

International marketing

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Bibliographic Details
Main Author:	Cateora, Philip R. (Author)
Format:	Book
Language:	English
Published:	Boston : McGraw-Hill/Irwin, c2009
Edition:	14th ed.
Subjects:	mezinárodní marketing strategický marketing trhy mezinárodní obchod export marketing strategic marketing markets international trade
ISBN:	9780071288385 0-07-128838-4
Physical Description:	xxxi, 711 s. : il., mapy ; 29 cm

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Bibliography:	Obsahuje bibliografické odkazy a rejstřík
ISBN:	9780071288385 0-07-128838-4