rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Retail marketing
  name:
    name part: Bárta, Vladimír
    name part: 1933-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Pátík, Ladislav
    role:
      role term: aut
  name:
    name part: Postler, Milan
    name part: 1960-
    role:
      role term: aut
  type of resource: text
  genre: monografie
  genre: monographs
  origin info:
    place:
      place term: xr
    place:
      place term: Praha
    publisher: Management Press
    date issued: 2009
    edition: Vyd. 1.
    issuance: monographic
  language:
    language term: cze
  physical description:
    form: print
    form: regular print
    extent: 326 s. : il. ; 25 cm
  target audience: adult
  note: Vladimír Bárta, Ladislav Pátík, Milan Postler
  note: Obsahuje bibliografii,bibliografické odkazy a rejstřík
  subject:
    topic: marketing
  subject:
    topic: marketingová komunikace
  subject:
    topic: maloobchod
  subject:
    topic: marketing
  subject:
    topic: communication in marketing
  subject:
    topic: retail trade
  classification: 658.8
  classification: 658.8:316.77
  classification: 339.37
  classification: (048.8)
  identifier: 9788072612079
  record info:
    record content source: CBA001
    record creation date: 091103
    record change date: 20220505135043.0
    record identifier: 54623
    language of cataloging:
      language term: cze