Global marketing management

• Main Authors: Kotabe, Masaaki, 1954- (Author), Helsen, Kristiaan (Author)
• Format: Book
• Language: English
• Published: Hoboken, NJ : Wiley, c2008
• Edition: 4th ed.
• Subjects: marketingový management; mezinárodní marketing; marketing management; export marketing
• ISBN: 9780471755272
• Physical Description: xxii, 682 s., 12 s. obr. příl. : il. (některé barev.), barev. mapy ; 28 cm