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The media handbook : a complete guide to advertising media selection, planning, research, and buying

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Bibliographic Details
Main Author:	Katz, Helen E. (Author)
Format:	Book
Language:	English
Published:	Mahwah, N.J. ; London : L. Erlbaum Associates, 2007
Edition:	3rd ed.
Series:	LEA's communication series
Subjects:	reklamní média masmédia advertising media mass media příručky handbooks, manuals, etc
ISBN:	0805857176 0-8058-5718-4
Physical Description:	xvii, 189 s. : il. ; 23 cm


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