The media handbook : a complete guide to advertising media selection, planning, research, and buying

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Bibliographic Details
Main Author Katz, Helen E. (Author)
Format Book
LanguageEnglish
Published Mahwah, N.J. ; London : L. Erlbaum Associates, 2007
Edition3rd ed.
SeriesLEA's communication series
Subjects
reklamní média
masmédia
advertising media
mass media
příručky
handbooks, manuals, etc
ISBN0805857176
0-8058-5718-4
Physical Descriptionxvii, 189 s. : il. ; 23 cm

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Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:0805857176
0-8058-5718-4
Physical Description:xvii, 189 s. : il. ; 23 cm

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