The media handbook : a complete guide to advertising media selection, planning, research, and buying

• Main Author: Katz, Helen E. (Author)
• Format: Book
• Language: English
• Published: Mahwah, N.J. ; London : L. Erlbaum Associates, 2007
• Edition: 3rd ed.
• Series: LEA's communication series
• Subjects: reklamní média; masmédia; advertising media; mass media; příručky; handbooks, manuals, etc
• ISBN: 0805857176; 0-8058-5718-4
• Physical Description: xvii, 189 s. : il. ; 23 cm