Free : the future of a radical price
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| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
New York :
Hyperion,
2009
|
| Subjects | |
| ISBN | 9781401322908 |
| Physical Description | x, 274 s. : il. ; 25 cm |
Cover
Table of Contents:
- What's free?
- Free 101 : a short course on a most misunderstood word
- The history of "free" : zero, lunch and the enemies of capitalism
- The psychology of free : it feels good. Too good?
- Too cheap to matter : when something halves in price each year, zero is inevitable
- "Information wants to be free" : the history of a phrase that defined the digital age
- Competing with free : Microsoft learned how to do it over decades, but Yahoo had just months
- De-monitization : Google and the birth of a 21st century economic model
- The new media models : free media is nothing new. What is new is the expansion of that model to everything else
- How big is the free economy? : There's more to it than just dollars and cents
- Waste is (sometimes) good : the best way to exploit abundance is to relinquish control
- Econ 000 : how a century-old joke became the law of digital economics
- "You get what you pay for" : and other doubts about free
- Non-monetary economies : where money doesn't rule, what does?
- Free world : China and Brazil are the frontiers of free. What can we learn from them?
- Imagining abundance : science fiction as a thought experiment in "post-scarcity" societies
- Coda
- Free rules
- The 10 principles of abundance thinking