Marketing in travel and tourism

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Bibliographic Details
Main Authors Middleton, Victor T. C., 1937- (Author), Clarke, Jackie, 1966- (Author)
Format Book
LanguageEnglish
Published Oxford : Butterworth-Heinemann, 2001
Edition3rd ed.
Subjects
cestovní ruch
marketing
tourism
ISBN0750644710
Physical Descriptionxxii, 487 s. : il. ; 25 cm

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More Information
Bibliography:Obsahuje bibliografické odkazy (s.468-474) a rejstřík
ISBN:0750644710
Physical Description:xxii, 487 s. : il. ; 25 cm

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