Marketing in travel and tourism

• Main Authors: Middleton, Victor T. C., 1937- (Author), Clarke, Jackie, 1966- (Author)
• Format: Book
• Language: English
• Published: Oxford : Butterworth-Heinemann, 2001
• Edition: 3rd ed.
• Subjects: cestovní ruch; marketing; tourism
• ISBN: 0750644710
• Physical Description: xxii, 487 s. : il. ; 25 cm