Global marketing

• Main Authors: Keegan, Warren J., 1936-2014 (Author), Green, Mark C. (Author)
• Format: Book
• Language: English
• Published: London : Pearson Prentice Hall, c2008
• Edition: 5th ed.
• Subjects: marketing; mezinárodní marketing; export marketing
• ISBN: 9780138133863
• Physical Description: xxiv, 643 s. : il. ; 28 cm
• Item Description: Obsahuje rejstřík